With small businesses working overtime to make it out the other side of the pandemic, many SME owners haven’t had a chance to think about the long-term effects of this lifestyle. Some call it ‘pandemic panic’ while others refer to it as the ‘stress cliff’ — the inevitable burnout that accompanies long hours, pervasive uncertainty, dwindling cash flow and huge disruptions to daily life. But the stress cliff doesn’t just affect you as a small business owner. It affects everyone around you, from your staff and customers to the long-lasting culture of your business.
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